Whether you want to design a new website or want to redesign an existing one, you have to balance the creative look of the site and its technical aspects that make the site work. If your emphasis more on one may spoil the other.
This will make your site either look great and not function well or works great and does not have a good appearance. So you have to find the great website designer who could tackle both. Many of them are either very technical or creative and to see both talents in one person has become a rare phenomenon these days. You need a designer who could deal the technical issues and is also a great graphic designer. You need a best website designer to develop the software modules and graphic designer to create custom graphics.
You might then look out for an individual website designer or a company that will have a set of professionals each excelling in their particular niche. You can get beautiful sites with complex technical solutions in this respect.
A programmer need not have that creativity to add that extra sparkle which you want your site to have. The applications are created by the developers, and they may not have the training about how a site should look.
Not only are the look and feel of your website important but also the navigation and organization of information. The programmer who has studied in the university can do the technical aspects skillfully, but only a few of them would have taken graphic design class as an elective subject.
You must not forget that your visitors interact with you through your website and so the navigation and other great features must both look beautiful and function great. The site must fit into the overall marketing strategy, and the primary goals of the website must be set and followed when constructing it. If close attention is not paid to what the websites actually would be then the project cannot be a success.
The great website designer should be knowledgeable. Do not be given into those who use excessive technobabble and confuse you. This is just a technique used to impress the client. If the designer is great, he knows what he speaks and does not confuse you.
Select those that are educated well. It is not necessary that you should be aware all that your developer knows. But what you should be aware is that they are competent and could accomplish your task without any troubles. They are the partners of the marketing efforts of your company.
Choose the website designer who is organized and could manage their time in an efficient manner. The technological projects usually consume more time, and lots of issues have to be resolved at any point of the project. Your developer should start the work on their own, and there should not be any need for you to remind them again and again.
Your project manager should provide weekly meetings and monitor the proceedings. Decide the right website designer by their level of professionalism. This will ensure you trouble free service and prompt communication.